What were you doing in 2008? Whatever you were doing, it is unlikely that you were celebrating the eclipse of the human race (although the global financial crisis may have given you some cause to do so). According to Cisco (2011), in 2008, the number of things connected to the internet exceeded the number of people on earth. These “things” are not just media devices directly controlled by human beings (computers, laptops, phones, tablets) but sensors – attached to plants, animals, cars, buildings and factories.
The Internet of Things is now “a thing”. It is topic of discussion, speculation and investment. Like many of the topics we discuss in these articles, it is almost certainly a source of hype. However the broad range of technologies under the IoT heading are real and will have a long term impact on our personal and professional lives.
This article will begin by outlining the technological developments that have driven the development of IoT. We will continue by outlining some of the emerging applications that we can see now and in the near future. We will then discuss privacy and security concerns. We will end with some observations on the impacts of these technologies on information professionals.
Download the list of what people call it.
Stan Garfield deserves a shout out here but so does everyone else who contributed.
Sales and marketing has a poor reputation among the general public. We encounter many salespeople in the course of our lives and not enough of them are excellent at their jobs. We also encounter the products of bad marketers, for example, advertising as interruption and products with no clear value to the user presented. However, this does not mean that sales and marketing are not valid activities to undertake. At their heart, the goals of good sales and marketing are admirable: to ensure that products and services meet a customer need and that potential customers understand how a product or service can meet their need. We only notice bad sales and marketing because it interrupts and annoys us. Good sales and marketing is rarely noticed and appreciated.
Information plays a critical role in good sales and marketing. Sales and marketing professionals do not always acknowledge this. Many are too busy selling or marketing to reflect on the resources that they draw on or the processes in which they engage. Information professionals do not necessarily have a sales or marketing background and so as outsiders may struggle to articulate the roles that they play in these processes.
This article highlights the role that information plays in sales and marketing and provides an overview of three key areas of information for this domain. It explains to information professionals some of the different archetypes that make up the sales and marketing world and the role that information plays in their lives. The final section discusses the role of information technology in sales and marketing – a role that for the last 20 years has been revolutionary.